Had Enough?

Charlie Baker kicked off a new speaking tour today called "Had Enough."  Mass Elections 2010 has the deets, as the kids say.

How is this speaking tour different from what Baker's been saying this campaign?  Oh, right.  A slogan.  A new set of paint on an old message.

I like the message.  It's strong and it taps into anti-incumbent anger.  But this is like the umpteenth time Charlie Baker has kicked off his campaign.  Sure, sure, it's a speaking tour with a fancy new slogan, but there's only so many times he can re-brand himself.

The Smartest Guy in Politics is now the "Had Enough?" candidate.

Again, "Had Enough?" is pretty brilliant.  But I'm wishing he'd keep on something.  It feels like he's throwing things on the wall to see if they stick.  "Had Enough?" will probably stick for a couple months.  And then we'll have something else.


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